Future University in Egypt, Faculty of Economics and Political Science organized a conference entitled “Egypt in a Changing World” under the auspices of Prof. Ebada Sarhan, University President, Prof. Sherine El-Shawarby, Dean of Faculty of Economics and Political Science. Attendees included Prof. Hisham Tawfik, Minister of Public Business Sector, Prof. Hesham Arafat, former Minister of Transport and Deputy Chairman of Board of Trustees of Future University in Egypt, Prof. Gouda Abdel-Khalek, Professor of Economics at the Faculty of Economics and Political Science at Cairo University, and Prof. Ashraf Al-Arabi, former Minister And Prof. Mostafa El-Feki, Director of the Bibliotheca Alexandrina (Library of Alexandria).
Amidst the media, the conference presented a number of recent research studies by Prof. Amani Farouk on the role of media in shaping public attitudes toward state plans for community development. As well as research by Prof. Hanaa Hussein on the role of the new media in shaping public opinion toward the societal and economic role of the Egyptian Presidency by application to “Tahya Misr Fund”.
On the level of digital technology and virtual reality, Prof. Samah Al-Mohammady, presented a study about the impact of integration of youth and adolescents into social networks on their awareness of reality. Prof. Hala Nawfal, presented a paper entitled "Uses of Artificial Intelligence in Media: The Egyptian State Model", and was presented on her behalf by Prof. Marwa Saleh.
A selection of media professors paneled the research papers led by Prof. Magi Al-Halawani, Professor of Radio and Television and former Dean of the Faculty of Mass Communication at Cairo University, Prof. Howaida Mustafa, Dean of the Faculty of Mass Communication at Cairo University, Prof. Amal Al-Ghazawy, Dean of the Faculty of Mass Communication at the Canadian University, Prof. Miral Sabry, Assistant Professor of Political Media at Future University in Egypt, Prof. Rasha Al-Ebiary, Lecturer of Political Media.
The conference advocated the integration of the developmental role of traditional and digital media, in coordination with the social development agencies, civil society organizations and the Egyptian government, to achieve effective strategic planning for sustainable community development axes and to increase control over the contents of communication through social networks for the role they play in mobilizing public opinion and negatively affecting its trends, which requires providing advanced training and professional programs to upgrade the skills of media practitioners, especially digital.
The conference also stressed the importance of shedding the media spotlight on the economic and community achievements of the “Tahya Misr Fund”, bearing in mind that the media discourse is simple and clear, to develop citizen awareness of the Fund’s development plans, as well as expanding psychological and social research on the role of digital media in influencing youth and adolescents.